If you want to protect the info which visitors submit on your site, you need an SSL certificate. The abbreviation is short for Secure Sockets Layer and that's a protocol employed to encrypt any information exchanged between an Internet site and its users as to guarantee that even if an unauthorized individual intercepts any info, they shall not be able to read or use it in any way. The existing level of encryption makes it practically impossible to decrypt the authentic content, therefore if you have a login form of some type or you offer services and goods online and customers submit credit card info, using an SSL certificate shall be a guarantee that the data is secure. Typically a dedicated IP address is required to install an SSL, which will increase the cost to maintain your site. The additional cost may matter in case you run a small web store, a non-profit organization or any other entity that doesn't generate a big revenue, so to save you the funds, our cloud hosting platform supports installing an SSL certificate on a shared server IP address, not a dedicated one.