Site visitor statistics are an integral part of any hosting service. The number of individuals that have been to your website can give you more details regarding how it is performing and will reveal to you if you need to work on improving it. Normally the web statistics for a site include the everyday and the monthly visits (unique and reloads), the most visited webpages and the referrer websites, so if you notice that some webpages are getting a smaller amount traffic than others, you can consider making them more appealing to the visitors to use the full potential of your site. If you are advertising on the web, you'll also be able to see if the money was well-invested or not, because the web statistics typically offer info about third-party websites and search engines like Yahoo that refer visitors to your site. Having detailed and accurate stats will help you improve your website and plan your marketing and advertising strategies more effective, in order to get more potential clients.